What You Need to Know About Phone Number Usage

The landscape of direct communication in Peru has recently undergone a significant transformation. As of May 10, 2025, new amendments to Peru’s Consumer Protection Code (Law No. 32323) have fundamentally changed how businesses and individuals can use phone numbers for promotional purposes. If you’re looking to connect with Peruvian contacts, understanding these changes isn’t just good practice—it’s a legal necessity.

Previously, some might have sought out large

pre-compiled “Peru phone number lists” for telemarketing or mass SMS campaigns. However, the new law explicitly prohibits the use of call centers, automated calling systems, and bulk texts for unsolicited promotions. The key phrase here is “unsolicited” and the absolute requirement for “prior, informed, express, and unequivocal consent” from the consumer. This means that merely having a list of numbers, even if acquired from a peru phone number list third party, does not grant you the right to make promotional calls or send marketing messages. Any attempt to do so without verifiable consent could lead to serious penalties.

So, how can you ethically and legally engage with Peruvian contacts via phone?

1. Focus on Building Opt-In Relationships

3. The most robust and future-proof strategy is to build your own database of contacts who have explicitly agreed to receive communications from you. This can be achieved through:

   • Website Sign-ups: Offer valuable content or services in exchange for a phone number, with clear consent checkboxes.
   • Direct Customer Interaction: If you have existing customers, ensure their initial consent covers future communications.
   • Event Registrations: Collect phone numbers at webinars or physical events, clearly stating how they will be used.
   • Inbound Inquiries: When a Peruvian contact cayman islands business guide reaches out to you, this can be an opportunity to ask for consent for future relevant communications.

4. Leverage Virtual Local Numbers: For businesses aiming to establish a credible local presence, acquiring a virtual Peruvian phone number (+51 country code) is highly recommended. Providers like JustCall, KrispCall, or AVOXI allow you to obtain numbers that look local to Peru. This is crucial for:

   • Receiving Inbound Calls: Customers in Peru are more likely to call a local number.
   • Making Outbound Calls: When you call a Peruvian contact, a local caller ID increases pick-up rates and builds trust.
   • WhatsApp Business Integration: Many virtual numbers can be linked to WhatsApp Business, allowing for compliant and popular communication.

5. Utilize Professional Networking Platforms

7. Platforms like LinkedIn are excellent for B2B a comprehensive phone number list for travelers and locals connections. While they don’t provide bulk phone number lists, they facilitate direct, consent-driven communication where contact information can be exchanged naturally as professional relationships develop.